International Privacy Summit May 22nd 2018 London

INTERNATIONAL PRIVACY SUMMIT for Media and Marketing

May 22nd  2018

at IBM Client Centre, Upper Ground, SouthBank, London SE1 9PZ

from 08.30 til 17.00

The Kantara Initiative Summit for Privacy in Marketing and Media marks the week of GDPR enforcement with an uncompromising assessment of the impact data-driven marketing and media has had on brands, agencies, publishers and consumers. We will ask whether GDPR will usher in a new beginning for a better, more effective and honest marketplace? If so, what does that future look like?

 

At the event we will have senior marketers from leading consumer brands, such as John Lewis that will reveal their experience delivering GDPR compliance and how it is reshaping their businesses. The DMA will be giving their view of the future of targeted marketing post-GDPR. We will also have innovative technology companies, including Brave Browser, explaining how they see the end of the current market ecosystem and the birth of a new one. We will also have business leaders from the most influential media brands and media agencies, such as Omnicom and Interpublic describe how they have had to innovate and evolve their businesses to meet the challenge of GDPR.



Our main agenda themes are:

 

GDPR inspired

marketing innovation

Impact of GDPR on the Media Market

Protection of Consumer Data

Standards and Codes of Conduct

The Digital Single Market

What have businesses done to exploit the opportunities and overcome the challenges of GDPR?

Who will benefit from GDPR?

Will GDPR have any real positive impact for consumers?

What standards and codes of conduct are GDPR ready?

GDPR is just one part of the bigger Digital Single Market picture, but what is the Digital Single Market?



Why Executives are Attending

The Privacy Summit is an exclusive opportunity for market innovation and education, aimed at providing board directors the insight and network needed to navigate International Privacy issues at this critical time

Focusing on global opportunities, this IP Summit will examine the new privacy regulations and the impact they will have on the market place.    Experts will debate critical issues and help prioritise them so delegates can determine how to safeguard their brands and businesses.

 Speakers will include the experts, the writers of the policy, in privacy, identity and standards.

Delegate rate: £495.00  VAT inclusive

Book your place by clicking here