MEDIA AND MARKETING PRIVACY SUMMIT 

May 22nd  2018

at IBM Client Centre, Upper Ground, SouthBank, London SE1 9PZ

from 08.30 til 17.00

UPDATE:  We are delighted to announce that Exchange Wire will be our media partners for this event

The Marketing and Media Privacy Summit marks the week of GDPR enforcement with an uncompromising assessment of the impact data-driven marketing and media has had on brands, agencies, publishers and consumers. We will ask whether GDPR will usher in a new beginning for a better, more effective and honest marketplace? If so, what does that future look like?

On 22 May, three days before The General Data Protection Regulation (GDPR) comes into force, Marketing, Media and Privacy (MMaP) brings together leading experts to discuss the future of media and marketing in a post-GDPR world and the evolutions we will see in the following 12 months as GDPR comes into full effect.

Questions that will be answered on the day

Does GDPR offer a real chance of transparency? Or will there always be smoke and mirrors?

Can new technology really protect privacy, build trust and drive competitive advantage?

Has GDPR killed programmatic trading?

What are the best ways to ask for consent, and once you have it what do you do?

Can trust and engagement be built with pseudonymity, transparency and accountability?

 Legal-speak has made privacy unusable. Can we rescue privacy from the lawyers?

GDPR has made targeted media risky, can trade associations help de-risk?

Be prepared to hear some lively debates, controversial views and case studies that reveal how brands and publishers plan to use compliant data for media and marketing.

Who Should Attend?

The huge and still uncertain impact of GDPR and the vital significance of the topics being debated make this event important to anyone in a leadership position within marketing and media.

This is an event for anyone whose business depends on buying or selling targeted digital advertising. Marketing Media and Privacy is specifically aimed at: senior marketers, data scientists and DPOs within consumer brands; the senior commercial and sales team at digital media brands; and the commercial leadership of media agencies.

9:00

Welcome address from event partners, IBM, Kantara Initiative and The Trust Bridge
Steve Norledge, GDPR Leader, IBM, UK & Ireland
Colin Wallis, Kantara Initiative
Penny Heyes, The Trust Bridge

9:15

Opening Keynote
Mary Keane-Dawson, Co-Founder & CEO, TRUTH

9:50

Will GDPR drain the digital media data swamp? Can trust and engagement be built on transparency and accountability?
Moderated by David Clayton, MD, TrueNorth
Panellists:
Richard Reeves, MD, AOP
John Broughton, Consultant

10:35

Coffee and networking

11:00

Johnny Ryan – how personal data are currently misused in online advertising, why consent will not be given for adtech, and how online media and advertisers can avoid using personal data entirely

11:30

Can new technology really protect privacy, build trust and drive competitive advantage?
Moderator: tba
Panellists:
Dr Ben Livishits, Chief Scientist, Brave Software
Dr Rachel O’Connell, Co-Founder, Trust Bridge
Mark Lizar, CEO Open Consent
Rupert Graves, CEO, AdUnity

12:30

Lunch

13:15

Asking awkward questions: What is the best way to ask for consent?
Moderated by Vincent Potier, COO, Captify
Panellists:
Dino Myers-Lampty, MD, MullenLowe MediaHub
Can Huzmeli, GDPR Programme Manager, Skimlinks

14:00

GDPR has killed programmatic! Long live people-based marketing!
Moderated by David Clayton, MD, TrueNorth
Panellists:
Lyndsi Plummer, Associate Director, Accuen Omnicom
Alasdair Cross, Commercial Director, PiCompli
Paul Gubbins, Head of Programmatic, Unruly

14:45

Coffee and networking

15:00

Will GDPR make privacy more understandable and how can standards help?
Moderated by Dean Armstrong QC, Elias Partnership
Panellists:
Colin Wallis, Executive Director, Kantara Initiative
Zach Thornton, External Affairs, DMA

15:45

Are trade associations and codes of conduct needed to demonstrate compliance?
Moderated by Carol Tullo, Associate Consultant, Trust Bridge
Panellists:
Richard Reeves, MD, AOP
Zach Thornton, External Affairs, DMA

16:30

Closing keynote

17:15

Drinks and networking

Please bookmark this page and return regularly. It will be updated with additional keynote speakers and content as they are confirmed.

Delegate rate: £495.00  VAT inclusive

Book your place by clicking button at top of this page

For more information, see the flyer here.

018-03-22_MMaP_agenda 

For Sponsorship opportunities, please contact Penny Heyes on 07768 962 480 

or Becca on 07736 644231

Speakers include:

Speakers include: